Well, guys… I did a thing I never in a million years thought I would do. I joined an MLM (multi-level marketing business). As of a few weeks ago, I am officially a Beautycounter consultant! It’s something I’ve considered and looked into for nearly a year now, so know that this wasn’t an impulsive thing that I haven’t thought through. You guys will be seeing the brand a little more frequently on the blog, so I wanted to let you know a little more about the business and why I joined!
What is Beautycounter?
Beautycounter creates safer and effective beauty products. They do a ton of ingredient research (they even commission their own studies) to make sure the ingredients in their products are safe (and there’s over 1500 products on their “never list” that they’ll never include in their product formulations). They also advocate for stricter guidelines and regulatory laws in the personal care industry.
Why did I join Beautycounter?
I signed up as a Beautycounter consultant because I love their products. I’ve used their makeup and skincare for over two years (funny story, I had no idea Beautycounter was even an MLM for the longest time) and their products keep getting better and better. I also love their commitment to and advocacy for safer beauty and feel like their mission really aligns with my own goals and intentions.
Beyond those things, there’s obviously the money making aspect. Since I transitioned to clean beauty two years ago (it’s crazy that it’s been that long!), I have turned down probably close to 90% of the sponsored opportunities I’ve received because they are no longer a fit for my lifestyle. You guys know that this blog is one half of my full-time job (I also have my own web design business), so being able to support myself and my family through Olive & Ivy is important, but I never want to compromise my authenticity and promote things I don’t actually like or use just for the money. I’m hoping that by adding this Beautycounter venture onto my plate, I’ll be able to replace that lost income a little bit.
Aren’t MLMs shady?
It really depends on the business. There are definitely many pyramid schemes disguised as MLMs (learn about the difference here), which are what give MLMs their bad name. I also want to note that I will NEVER be the girl you haven’t talked to since high school popping in your Facebook DMs to tell you about a great work from home opportunity, I promise. ;)
Did it cost anything?
I had to pay a signup fee to join Beautycounter (somewhere around $80), but this included two of their hero products (the Countermatch Adaptive Lotion that I already love and the gorgeous Sheer Lipstick in Rose, so I got my money’s worth there. You have the option of purchasing a bunch of product at a large discount when you first sign up, which can in turn help you sell more product when you’ve had the chance to try everything yourself and speak honestly about it, however I already owned quite a lot of Beautycounter products, so I didn’t do this.
How will this affect Olive & Ivy?
I will be posting a bit more frequently about Beautycounter (not only because I have joined as a consultant, but also because they’ve recently released a bunch of new blushes and eyeshadow palettes that I’m obsessssssed with and never want to stop using), but I’m definitely still going to be using and posting about other brands as per usual.
Wanna learn more?
If you’re interested in learning more about Beautycounter products or becoming a consultant yourself, feel free to leave a comment, email me or get in touch on Instagram or Twitter! I’m always happy to answer your questions and help out as much as possible. Depending on the month, I may also have access to fun promos for first time purchasers or consultant signups as well! Thanks for sticking with me through this new venture, friends!